The Flexibility of a Gift Card, The Impact of Merchandise, Maximum Perceived Value
Gift cards have roared to the top of the most-favored award lists among end-users because of their convenience and flexibility. That said, traditional gift cards lack one of the most compelling reasons why organizations run incentive, promotion, or gift programs: the opportunity to make a real impact on the target audience. Yes, recipients enjoy brand name retail gift cards, but does your organization take full advantage of the opportunity provided by your program to reinforce the business relationship?
With Passpoints, you turn your gift card program into a powerful targeted branding tool that has the advantages of a gift card, along with an approach that builds your brand, not someone else’s. It can help anchor an ongoing dialog ideal for organizations that need to engage key audiences over time.
Passpoints Gift Cards can be used for:
- Recognition Programs
- Safety Incentives
- Service Awards
- Innovation Programs
- Business Gifts.
Passpoints is designed to have maximum appeal while supporting your brand and achieving your communications objectives—while making it a joy for you and your top performers. We combine a unique set of features that turn your gift card program into an ongoing relationship-building tool that you can seamlessly track and measure over time.
Passpoints is ideal for any audience:
- Consumers
- Business to business
- Channel partners
- Sales People
- Customer Service
- Operations and Administrative
Enhancing Relationships
Passpoints is more than a gift card: it’s an opportunity to build a closer relationship with your target audience, whether consumers, business customers, channel partners, or salespeople, or all of your employees.
With Passpoints, your winners redeem their points for name-brand merchandise at a Web site created especially for your program. What’s the point of sending people to a retailer to redeem their rewards, when you can use this as yet another opportunity to reinforce your organization’s relationship? The Web site can be customized with links to additional information you’re trying to promote to the target audience, so that every browsing or redemption experience provides yet another opportunity to reinforce a message or provide useful information.
Take it one step further: invite people to opt-in to ongoing e-mail or direct mail communications related to your product, service, or topic area, with offers of exciting new ways to redeem their points. This can be an invaluable part of your permission-marketing strategy to identify people willing to listen.
Extending Your Brand
The Passpoints card can convey your branding to reinforce that relationship every time someone opens up his or her wallet and sees the card. We’re eager to help make the card itself the platform for an ongoing dialog with your most important people, either internal or external to your organization. Tied to the look of your Web site and the communications of your program, your Passpoints card becomes an invaluable targeted branding tool sure to get attention. Better yet, it’s easy to add points for achieving various performance or purchase targets, so you’re sure to keep peoples’ attention.